360° communications

What I do

Communications works best when the outside and the inside tell the same story. I help organisations get both right: what the world sees, what their people feel, and the thinking that holds it together.

01
Strategy · What holds it together

Communications strategy and leadership

Many organisations know what they want to say, but not who should say it, how, or in what order. I help leadership teams turn business priorities into a clear communications plan, and build or strengthen the function that delivers it: governance, operating models, toolkits and teams. I am also exploring how AI can support this work without replacing judgement.

A Communications Centre of Excellence for global teams · four direct reports · communications operations linked to a €7M+ budget

02
External · What the world sees

Brand, PR and reputation

When a company enters a new market or has something to announce, the story has to be clear and the right people have to hear it. I build the narrative, the media relationships and the partnerships that increase visibility, from a first launch in a new country to steady coverage across markets.

1,575 media placements in Spain, 2017–2022, 700 of them proactive · eight markets across Europe and APAC · media partnerships with Elle Décoration and Marie Claire Maison

03
Leadership · How it is said

Executive communications

Founders, CEOs and leadership teams need to be clear on what they say and visible in the right places. I help with messaging, presentations, talking points, briefings and media preparation, and with the sensitive moments when timing and wording matter most.

CEO and General Manager presentations for All Hands meetings · media relations for CEO visits across Europe and APAC · a €2M+ global leadership event

04
Internal · What people feel

Internal communications and change

When a company grows, restructures or changes owner, its people need to hear it first, and hear it honestly. I set up internal communications where there was none and support leaders through reorganisations, rebrands, mergers and demergers, culture and values work, and listening programmes that show leadership how it is landing.

Internal communications built for 700+ employees · a first employee listening programme · communications support for the 2024 corporate rebrand · AI co-creation workshops for global communications teams

Ways to work together

I am open to different ways of working, depending on what an organisation needs.

Does any of this sound like what you need?

If you are looking for experienced communications support, have an interesting project in mind or think we could work together, I would love to hear from you.

I also write about communications, branding and how our profession is evolving. Read the writing →

Message me on LinkedIn ↗ cranchal@gmail.com